Northwestern Health Sciences University
  • Marketing
  • Bloomington, MN, USA
  • Full Time

Benefits-eligible


Why NWHSU?

When you join NWHSU you're not simply doing a job, you're making a difference. You'll see passion for our mission, our work, and our future growth opportunities all around you. Culture is extremely important to us. We're a small enough organization that you'll get to know everyone, have a voice, make an impact, and feel the enthusiasm of everyone you work with. Yet we're large enough to offer exceptional benefits including a university contribution to our 403(b), generous PTO and a flexible environment. It's an ideal blend and a superb organization to expand your career.

What can you expect?

  • Our goal? Preparing the next generation of healthcare professionals to deliver and advance healthcare.
  • Every role and individual contributes to our success. No matter what department you work in, you'll see passion for our work and respect for one another.
  • Belonging is important to us - we all bring different backgrounds, perspectives, and value to the organization. And that makes us stronger.
  • We're committed and engaged. You'll see that in every meeting, every discussion and everything we do. It shows and we're proud of it.
  • We don't simply say we have a team environment - we live it. Your ideas and suggestions matter. We listen to one another and when something makes sense, we do it.
  • We've still got that entrepreneurial spirit, even though we've been around for 80+ years. And we like that.
  • We share information and have fun - through monthly Open Forum meetings with our senior leaders, to random employee celebration events throughout the year.
  • We build in flexibility in roles whenever we can. We work in a hybrid environment. Each manager works with their team members to ensure there is a healthy work-life balance.
  • Your personal and professional work opportunities are important to us - we provide these benefits so you can continue to excel in your career.

Position Information

Are you a marketing professional who wants to have an impact on the growth of our university? If you enjoy developing strategic marketing plans as well as implementing and executing a multitude of marketing tactics, this job may be an ideal role for you. The individual in this role will work collaboratively with our admissions team as well as academic program leaders developing marketing plans that will support growth in our academic programs. Admissions experience preferred.

Work Location: Bloomington, MN with flexibility to work 3+ days per week remotely; must live local and be able to come to campus as needed.

Duties:

  • Work collaboratively with admissions to develop and execute integrated marketing plans across all marketing channels to drive enrollment.
  • Actively contribute new ideas and/or identification of existing vehicles to support admissions growth initiatives.
  • Create marketing assets in conjunction with other marketing team members (designer, writer, digital strategist). These may include advertisements, printed collateral, digital materials, social media messaging, lead nurturing communications, website content, etc.
  • Assist in the development of marketing segmentation studies, development of persona's, and develop and implement content that supports a targeted approach to marketing.
  • Analyze the outcomes of marketing campaign activity to assess performance and return on investment with the goal of continuously improving metrics measuring campaign effectiveness.

What you need to have?

  • Bachelor's degree (required) or Master's degree (preferred) in the fields of marketing, business, communication, or journalism
  • 5+ years of marketing experience developing integrated marketing campaigns.
  • Experience in higher education marketing beneficial but not required.
  • Strong written, verbal, collaboration, and presentation communication skills.
  • Critical systems thinking and problem solving skills and experiences.
  • Ability to multi-task and juggle multiple priorities.
  • Ability to work independently, as well as in a team, in a deadline-oriented setting.
  • Ability to develop content in a meaningful way across multiple mediums

Does this sound like the type of role you could excel in? Where your background and experience may contribute to the growth of our organization? A role where you can add your passion and enthusiasm, and make a difference? If you believe you have the education and experience to meet the qualifications for this role, we'd value talking to you. Non-traditional backgrounds are welcome.

Our Benefits:

NWHSU is proud to offer a comprehensive benefits package to meet your current needs an anticipate your future needs. Our generous time away helps you enjoy a healthy work life rhythm.

  • Paid Time Off (earn 22 days per year)
  • Holiday (15 days in 2022)
  • Discounted and free on-site clinic services for you and your family
  • 403(b) Plan (4.75% University contribution with a 2% employee contribution)
  • Medical, dental, vision
  • Flexible Spending Accounts
  • Short-term and long-term disability
  • Life insurance
  • EAP and other wellness benefits
  • Tuition Reimbursement for external programs
  • Tuition Reduction for internal programs (includes family members)
  • On-site fitness center

NWHSU Overview:

Founded in 1941, NWHSU is a progressive institution educating the next generation of health care professionals. While the institution's history is rooted in the chiropractic profession, NWHSU now focuses more broadly on integrative care, health, and wellness. In addition to our Doctor of Chiropractic, we offer a Doctor in Chinese Medicine, and offerings in massage therapy, nutrition, undergraduate health sciences, and the allied health professions - medical assisting, medical laboratory science, medical laboratory technology, radiation therapy, and radiologic technology. We are a mission- and vision-driven university, preparing the next generation of healthcare professionals to not only deliver, but advance health care.

Equal Opportunity Employer:

Northwestern Health Sciences University is an Equal Opportunity Employer and is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate.

Northwestern Health Sciences University
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